The Eiffel Tower Journey

Atelier 144 designed and created a poetic and timeless multi-screen generative device: a 40-metre-long, linear permanent digital animation located on the lower 2nd floor of the Eiffel Tower.


Eiffel Tower Operating Company

In collaboration with

buzzing light
Atelier MF


Mobile applications
Museum installations

As part of the renovation of the 2nd floor of the Eiffel Tower, Atelier144, Buzzing Light, Cadmos and Maciej Fiszer studio were selected to offer an interactive animation, designed for international tourism, around a central core, where the Eiffel Tower takes centre stage. An imaginary journey from the Eiffel Tower to different Olympic cities has been imagined, the common thread of which, a bird circling the Tower, is represented on a 40-metre-long circular LED screen.